ETO Jeans | Blog

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10 most trending gifts to buy your partner for Valentines day

Stuck for ideas on what to buy your Valentine? Make this Valentine’s Day one to remember with our suggestions for the perfect gift: you’re sure to find something that will show him just how much you love him. Even better, tag your favourite outfit on social media for a chance to win our unique gift, a £10 eto jeans gift voucher. 1. Nail this season’s biker trend with ETO slim fit light stone wash denim jeans. This modern form-fitting silhouette is crafted in soft stretch denim with detailed bike stitching... Read More

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Bloggers of the Week

Meet our ETO Bloggers of the Week Jake Whitehouse We love how Jake has styled our Black Puffer Jacket with a classic logo tee and a beanie. Make this puffer jacket your go to cover up this season and layer over any outfit for an instant style lift.   Daniel Marin Menswear fashion blogger Daniel gives us style tips on how to wear our tan chinos, a key trend this season. He’s paired them with our black tee and biker style jacket to complete this casual look. Shop all the looks at... Read More


The Ultimate Men’s Grooming Guide

As a bloke, it can be easy to think that you don’t need to worry about a beauty regime… but that’s not the case. There’s nothing wrong with taking a little extra time with your appearance and with these quick and easy grooming hacks, you’ll be sure to look and feel your best. Face Hydration – When it comes to keeping your face healthy and glowing, it’s pretty simple. The key is to keep your skin hydrated. The two best (and most obvious) tricks are to drink plenty of water throughout... Read More

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Autumn Winter 17 Collection

Say hello to our new autumn winter 17 collection where you can find your go-to outfit day or night. We have a range of jumpers, jeans, coats, and tops that would complement any look to suit your style. Take a look at what we have in store for you…


The Best New Menswear Pieces To Buy

Arket Pima Cotton Crewneck Jumper The H&M roster has long delivered on stalwart menswear. And the group just got even better, thanks to the launch of Arket, an in-between label that finally clinches the sweet spot between quality, cost, and style. Cost: £32                     ETO Skinny Fit Jeans Although ETO may not be the natural choice for some new legs, it is now. An immaculate cut is every inch the fashion week corner hanger/redneck beer-swiller. Cost: £55.99   ETO Grey Knitted... Read More

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New York Fashion Week: Men’s SS18

As the Spring/Summer 2018 Fashion Month comes to an end, we are back on the streets to capture the last street style fashion for the season. Photography by Adrian Martin *WHEN SHARING  THESE PHOTOS PLEASE CREDIT: @MENSFASHIONPOST & @ADRIANMARTINN

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Our New Website has Launched

Hello and Welcome to out new ETO Jeans website. Our newly revamped layout was simplified and shows our products with greater detail; we hope you feel like it’s easier to navigate and find specific items as we aimed to make your shopping experience smoother whilst showing our contemporary and forward thinking approach. ETO’s new website feature two main categories, denim and clothing, with subcategories to keep everything tidy and easier to find. On denim we have our jeans in different washes and fits; the fits available are: tapered, stretch, straight,... Read More